“DUE MARI” next generation tourism development
“Due Mari” is adressing main Adriatic – Ionian challenge -concerning sustainable touristic development via smart technologies. Sustainable tourism has the potential to become the main driver of change through the use of innovative interactive Virtual tour platform, counterbalance the seasonal and mass touristic approach, increase the demand and offer of current/future touristic solutions. Due Mari will redefine the promotion of tourism and sustainable development and directly improve the visibility of the programme area through interactive joint web platform, influence promotion of local products and services as well as promote cultural and natural assets.
Quick overview:
Project title: “DUE MARI” next generation tourism development
Donors: INTERREG IPA CBC ITALY–ALBANIA–MONTENEGRO PROGRAMME
Project value: 5.203.428,90 €
Implementation period: May 2019 – May 2022
Partners: Ministry of Tourism and Environment of Albania, Puglia Region – Department of Tourism, Economy of Culture and Valorisation of Territory, Molise Region, Innovapuglia S.p.A., Ministry of Economic Development of Montenegro, National Tourism Organisation of Montenegro
A link to the project website: Due Mari
A link to the Due Mari platform: duemarivirtualtours.com
The overall objective is to connect regions by creating new tourist routes, enhancing local development, and promoting local products and services. Due Mari will redefine the promotion of tourism and sustainable development and directly improve the visibility of the program area through the interactive joint web platform, influence the promotion of local products and services as well as promote cultural and natural assets.
The Specific Objective is to create a joint Virtual Reality platform to enhance sustainable tourism growth, diminish seasonality, and promote new technologies, innovative approaches, and tools in tourism marketing. The main objective is to drive smart and sustainable development by sharing and applying innovative IT solutions for cultural assets marketing, management, and valorization.
Expected results:
Due Mari will have concrete results such as:
- Cross-border web-based interactive platform including touristic routes (e.g. wine, Roman Emperors, olive oil, cultural heritage, religious paths)
- Promoting lesser-known touristic destinations through smart technology
- Development of new products and services in the program area
- 1 pilot/demonstration project per project realized.
The result is a common and new-generation asset for all partners which helps policymakers to better support to local communities and to enter into the territory of new, interactive, and last-generation technologies.
